专案目标
From data-driven insights to user experience
The goal of Huawei's user Experience upgrade project is to integrate data-driven insights into the user experience to drive innovation and improvement of the brand image. The solution is designed to integrate multi-source data resources to provide users with deep business insights, optimize user experience globally, ensure timeliness and accuracy of information, and provide customers with more intelligent and efficient services. The reshaping of Huawei's official website will focus on innovative brand building, while focusing on localized user experience on a global scale to meet the needs of different markets
设计理念
Shortest user path & rich visual experience
In the face of numerous existing information publishing platforms, we hope to create a mobile webpage with visual memory and high-quality user experience on the basis of combining the basic needs of customers.
Differentiated design is made in many mobile media release web pages, combining the familiar news browsing experience of users with more convenient, faster and richer design.
· Delicate, rich and rigorous in visual perception;
· From the logical structure, with the help of fast classification, users can quickly land the corresponding content at multiple levels;
· Convenient, fast and focused user experience.
客户简介
Huawei is the world's leading information and communication technology (ICT) solution provider, focusing on the ICT field, adhering to the integrity of management, continuous innovation, open cooperation, and building end-to-end solutions in telecom operators, enterprises, terminals and cloud computing and other fields, committed to realizing the future information society and building a better fully connected world. Huawei's products and solutions have covered more than 170 countries, serving 45 of the world's top 50 operators and 1/3 of the world's population.
团队介绍
Customer: Huawei
Creative Director: Guan Guan Galya
Project management:jiahao zhao
UI:yi jiang、Jin
Dynamic design:Mengyang
Copywriting:Pang
Development:Development team
Release time:Sep. 2023
方法论
Golden 15 seconds - User shortest path
Peak experience - Brand visual highlight