专案目标
From precise data insight to refined user experience
Kalleng Songzhi is committed to creating a new brand image and website experience, which will make full use of diverse data resources and dig deep business insights to drive the company's continued development and market expansion in the Asia Pacific region. We focus on optimizing the user experience, ensuring the immediacy, accuracy and interactivity of the official website information, and providing users with more convenient and efficient services. Through this program, we will promote the efficient execution of business decisions, maximize brand value, and bring users a better experience.
设计理念
Shortest user path & rich visual experience
In the face of numerous existing information publishing platforms, we hope to create a mobile webpage with visual memory and high-quality user experience on the basis of combining the basic needs of customers.
Differentiated design is made in many mobile media release web pages, combining the familiar news browsing experience of users with more convenient, faster and richer design.
· Delicate, rich and rigorous in visual perception;
· From the logical structure, with the help of fast classification, users can quickly land the corresponding content at multiple levels;
· Convenient, fast and focused user experience.
客户简介
SONGZ Automotive Air Conditioning Co., LTD., referred to as SONGZ, was established in 1998. Is a professional engaged in automotive air conditioning system research and development, manufacturing and sales of joint-stock companies. In 2010, it was successfully listed on Shenzhen Stock Exchange. Stock abbreviation: SONGZ, stock code: 002454. This makes SONGZ the first listed company in China's transport vehicle air conditioning industry. Song is dedicated to car air
团队介绍
Customer: SONGZ
Creative Director: Guan Guan Galya
Project management:jiahao zhao
UI:yi jiang、Jin
Dynamic design:Mengyang
Copywriting:Pang
Development:Development team
Release time:Sep. 2023
方法论
Golden 15 seconds - User shortest path
Peak experience - Brand visual highlight